As the Ginaissance continues, the popularity of flavoured gin and gin liqueurs appears unstoppable, with UK, off-trade sales growing by an impressive 31% in the 12 months to October 2020 (WSTA). It cannot be ignored that this came at a time when the hospitality industry was forced to close its doors for much of the year. However, the continued launch of ever-more innovative flavours across the category has most definitely helped to boost its appeal.
CONTINUED INNOVATION IS KEY
Today’s consumer is increasingly more adventurous, keen to explore new flavours and experiences. However, it is becoming harder than ever to stand out from the competition in such a crowded marketplace. Continued innovation has never been more critical in maintaining consumer excitement and interest.
WE CAN HELP YOU GET CREATIVE
At Simpsons Beverages, our mixology team can help you get creative by developing unusual and innovative flavours for your gin brand. The alternatives are almost endless. Choose from sophisticated combinations including Blood Orange & Fig to the downright wacky, such as festive Brussel Sprout! The only limit is your imagination.
FASHIONABLE FLAVOURS FUELLING GROWTH
A number of new trends are driving growth across the category. These include Asian flavours, health and wellness influences and seasonal celebrations - with a gin for almost every occasion. Not to mention good old-fashioned frivolity and fun as new retro flavours continue to remain popular with #Kidults!
INSIGHTS FROM INDUSTRY EXPERTS
Simpsons Beverages are very proud to be sponsors of the category for ‘World’s Best Flavoured Gin’ at the ‘World Gin Awards’, 2021 and 2022. Read more about the latest trends driving growth across the flavoured gin category in our free report. You never know, we could even help you be a future award winner. We’ll drink to that!